Alicia Collins is a consultant at ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. Navigating the challenging waters of connecting brands with their key influencers – both online and offline – in today’s rapidly changing world is a difficult task. With that said, I thought you might find it helpful if we […]
A recent headline from the International Herald Tribune buries any hope for easy success in 2012: “Europe starts a tough year faced with double peril.” The articles focuses on the risks posed by a cycle of cuts and deficits across the European markets, but you don’t have to be an economist – or a European […]
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