NEWS + VIEWS

by Ketchum| June 15, 2023

We’re thrilled to have these campaigns nominated at the 2023 Cannes Lions International Festival of Creativity. Have a look for yourself at each!     The LEGO Foundation: The Most Boring Room Ever See how Ketchum and the LEGO Foundation teamed up to produce a funny, understated short film that encouraged parents worldwide to make […]

by Mike Doyle| June 30, 2022

Representation matters.   That was the overarching theme of a Pride communications panel on inclusive brands that I had the privilege of moderating for 150+ Ketchum employees earlier in June, part of a month-long Pride programming series at the agency.   As communications consultants, we have an opportunity – a mandate, really – to counsel our […]

by Maxine Enciso, Gur Tsabar and Michelle Abtahi| June 21, 2022

In the wake of the 2020 police murder of George Floyd, which reignited a national reckoning on racial justice, corporations and brands were seemingly quick to answer the calls for greater transparency and accountability. One organization after another announced wide-ranging social justice and diversity, equity and inclusion (DE&I) commitments, promising a sea change. But only […]

by Dylan Bailey, MS, RD, FAND| June 3, 2022

by Alec Varsamis| May 19, 2022

Inflation is making its mark on Americans. And it’s not a pretty picture. The Consumer Price Index (CPI) remained near 40-year highs in April, hitting an annual increase of 8.3% while inflation adjusted earnings for workers decreased 2.3% year over year. Looking only at food prices, this category rose 9.4% annually, second only to energy […]

by Tamara Norman and John Bradbury| April 19, 2022

This story was originally published on CommPRO.biz. Your response to issues outside your core business is still a business decision. So treat it like one. Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, some stakeholders, who expect they […]