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Posts:Corporate Reputation

As the Pace of PR Accelerates, Dedication to Ethics is More Important than Ever

by Bill Zucker| March 19, 2019

I played an unfair trick on a member of the Public Relations Student Society of America (PRSSA) this month that helped highlight a simple truth: The ever-faster pace and growing digital nature of our industry will create a much bigger challenge for the next generation of PR Pros in maintaining our ethical standards. At this […]

Social License in the 21st Century: Growth Predicated on Permission

by Linda Eatherton| March 13, 2019

I was recently asked to speak to a large gathering of agricultural leaders in Australia about creating social license, or earning reputation by permission, for their industry. The concept of social license is not new. The concept was born out of the movement calling for corporations and organizations to reconcile business decisions and behaviors equally […]

Easy to Criticise – Harder to Get It Right

by John Bailey| April 21, 2017

Now that the dust is settling on the United Airlines saga, what else is there to say about this latest example of the power of unhappy customers armed with smartphones to turn a badly-handled service issue into a full-blown reputation firestorm? This one ticked all the boxes, with screaming headlines, stern editorials, social media memes, […]

Five Principles to Improve Your CSR Efforts

by Mindy Rubinstein| February 22, 2016

As we prepared our third CSR Report, which published today, I found myself reflecting on just how far we’ve come since Ketchum embarked on a journey to make a difference in our communities, and  the lessons we’ve learned along the way. It also made me think about what we intend to do in the future […]

The DNA of a Successful Corporate Giving Program

by Julie Ferriot| February 23, 2015

International Corporate Philanthropy Day, a day designed to build awareness of corporate-community partnerships and inspire businesses to engage in philanthropy, is the perfect time to celebrate the CSR work done by companies and communities that contribute to positive world change. From supporting literacy programs in Africa and Asia to local community volunteer programs around the […]

The 3 Essentials of a Great Agency

by Anna Chekhomova| December 3, 2014

As my six-year anniversary at Ketchum Maslov came and went, I began thinking about what has really inspired me at the agency over the years, and what exactly makes an agency stand out from the pack. While there are countless things that I believe can make any company a great place to work, there are […]