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George Floyd, One Year Later- Key Communications Considerations (Black Lives Matter protest sign)

George Floyd, One Year Later: Key Communications Considerations

by Ketchum| April 7, 2021

UPDATE—April 16: Each new act of police violence against the Black community now raises the bar exponentially for corporations to evaluate how they will or won’t respond. As if on cue, at the halfway mark of the Chauvin trial, this past week saw three more extraordinarily painful incidents of police violence, two involving Black men […]

Five Communications Strategies That Will Outlast the Pandemic - word bubble made up of index cards

Five Communications Strategies That Will Outlast the Pandemic

by Bill Zucker| March 25, 2021

The one-year anniversary of the near-global shutdown for COVID-19 has been a moment to reflect: on lives lost, on the promise of medical science and on a year of resilience. It’s also been a time to look ahead at how changes in our lives will impact business, the workplace and the role of communications. Executives […]

In 2021, Vision and Visibility Are No Longer Electives for CEOs - Microphone on abstract background

In 2021, Vision and Visibility Are No Longer Electives for CEOs

by Samantha Wolf and Bill Zucker| February 9, 2021

As our nation reeled in the aftermath of the attack on the U.S. Capitol, a man whose mission is to fight for justice noticed a shift from the C-suite. “CEOs have become the fourth branch of government,” the Anti-Defamation League’s Jonathan Greenblatt told The New York Times. “They’re trying to hold the country together.” For […]

A Davos Week Unlike Any Other - World Economic Forum logo

A Davos Week Unlike Any Other

by Laura Clementi, Tom Derrick and Alicia Stetzer| February 2, 2021

Against the backdrop of a global pandemic crippling economies and restricting livelihoods around the world, more pressure than ever was on the business and world leaders who last week convened for the World Economic Forum’s non-traditional Davos Agenda virtual summit. With many sessions openly broadcast to the global public and the Forum’s 25 million social media followers, […]

How President Biden’s First 100 Days Will Affect Your Organization’s Communications Approach

How President Biden’s First 100 Days Will Affect Your Organization’s Communications Approach

by Corinne Gudovic| January 21, 2021

Inauguration Day marked a change in our country’s leadership, and with it the promise of several swift policy transformations. Within hours of taking office President Biden took immediate action on several issues from pandemic management to social justice to environmental policy. The changes announced today, and those still anticipated, will have a dramatic impact on […]

Ketchum’s Top Blog Posts Tell Our 2020 Story

Ketchum’s Top Blog Posts Tell Our 2020 Story

by Hilary McKean| December 22, 2020

At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]