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Posts:Corporate Reputation
A Cybersecurity Strategy for Reputation and Business Continuity
by Andrew Moesel and Bill Zucker| June 3, 2021
Cybersecurity strategy has been an imperative for operations/IT leaders and their communications partners for years, but its importance has been starkly highlighted by this weekend’s cyberattack on JBS Foods. It’s tempting to call this attack on the world’s largest meat processor a wake-up call for companies, but that’s only true for those who have been […]
Pride Month 2021: Evolving the Celebration
by Bryan deCastro| May 27, 2021
This June, millions of people will join together for Pride Month 2021, the nation’s largest LGBTQIA+ celebration. Pride Month has traditionally been a time for parades and other events held in support of the LGBTQIA+ community and in commemoration of the Stonewall Riots. This uprising became a tipping point for the emerging gay rights movement […]
Achieving Our Full Potential in the Public Relations Field
As I approach retirement in three weeks, I think about the progress the public relations field has made in 40 years. Four decades ago, our industry had already branched out from a singular focus on media relations, but it was still dominated by media relations — specifically, relations between our clients and mass media. We […]
George Floyd, One Year Later: Key Communications Considerations
by Ketchum| April 7, 2021
UPDATE—April 16: Each new act of police violence against the Black community now raises the bar exponentially for corporations to evaluate how they will or won’t respond. As if on cue, at the halfway mark of the Chauvin trial, this past week saw three more extraordinarily painful incidents of police violence, two involving Black men […]
Five Communications Strategies That Will Outlast the Pandemic
by Bill Zucker| March 25, 2021
The one-year anniversary of the near-global shutdown for COVID-19 has been a moment to reflect: on lives lost, on the promise of medical science and on a year of resilience. It’s also been a time to look ahead at how changes in our lives will impact business, the workplace and the role of communications. Executives […]
Get Comfortable Being Uncomfortable with Workforce Diversity Data
by Maxine Enciso and Gur Tsabar| March 10, 2021
Over the past several months, you may have seen headlines in top-tier business media about companies releasing workforce diversity data. In some instances, these companies shared the data in tandem with new representation commitments. Some companies have boldly connected their commitments to executive pay and bonuses, while others are investing in their employees by focusing […]
