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In 2021, Vision and Visibility Are No Longer Electives for CEOs

by Samantha Wolf and Bill Zucker| February 9, 2021

As our nation reeled in the aftermath of the attack on the U.S. Capitol, a man whose mission is to fight for justice noticed a shift from the C-suite. “CEOs have become the fourth branch of government,” the Anti-Defamation League’s Jonathan Greenblatt told The New York Times. “They’re trying to hold the country together.” For […]

A Davos Week Unlike Any Other

by Laura Clementi, Tom Derrick and Alicia Stetzer| February 2, 2021

Against the backdrop of a global pandemic crippling economies and restricting livelihoods around the world, more pressure than ever was on the business and world leaders who last week convened for the World Economic Forum’s non-traditional Davos Agenda virtual summit. With many sessions openly broadcast to the global public and the Forum’s 25 million social media followers, […]

How President Biden’s First 100 Days Will Affect Your Organization’s Communications Approach

by Corinne Gudovic| January 21, 2021

Inauguration Day marked a change in our country’s leadership, and with it the promise of several swift policy transformations. Within hours of taking office President Biden took immediate action on several issues from pandemic management to social justice to environmental policy. The changes announced today, and those still anticipated, will have a dramatic impact on […]

Ketchum’s Top Blog Posts Tell Our 2020 Story

by Hilary McKean| December 22, 2020

At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]

What COVID-19 Vaccines Mean for Employees and Customers 

by Ketchum| December 11, 2020

The milestone we’ve waited for throughout 2020 has finally arrived. Vaccines to protect against the COVID-19 virus are winning approval, moving through supply chains, and beginning to be administered.  As this process unfolds, there will be many factors companies can’t control, like the local availability of vaccine doses. But what they can control may go a long way toward helping employees and customers through the next […]

Counseling from Inside the Fire

by John Bradbury| December 1, 2020

The events of 2020 have affected all of us in different ways, but make no mistake—we’ve all been affected. For those of us working in crisis communications and reputation management, new dynamics are creating unexpected new challenges. I believe we will look back on this year as an inflection point for the communications disciplines related […]