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The Vital Need to Consider All Stakeholders in COVID-19 Communication 

by Rob Flaherty| April 6, 2020

For many years now, experienced CCOs and agency counselors have appreciated that issuing segmented and conflicting messages to different stakeholders doesn’t work anymore. Fueled by the transparency of social media, what you say to employees had better be consistent with what you say to Wall Street and your customers, and vice versa. Everyone sees everything. […]

The $2 Trillion COVID-19 Stimulus: How Health Systems Manage Current Needs and Recovery

by Luke Dickinson| March 31, 2020

A few days ago, President Trump signed into law a $2 trillion bill to address the impact of the coronavirus (COVID–19) – the largest emergency relief package in U.S. history. Approximately $100 billion of that total is allocated to health systems and hospitals on the front lines of the crisis.   With healthcare professionals among the hardest hit, the need for financial resources, increased capacity, protective gear and supplies is great. Hospital CEOs are responding in force with public reassurance and innovative strategies, but the financial outlook is […]

As the Pace of PR Accelerates, Dedication to Ethics is More Important than Ever

by Bill Zucker| March 19, 2019

I played an unfair trick on a member of the Public Relations Student Society of America (PRSSA) this month that helped highlight a simple truth: The ever-faster pace and growing digital nature of our industry will create a much bigger challenge for the next generation of PR Pros in maintaining our ethical standards. At this […]

Social License in the 21st Century: Growth Predicated on Permission

by Linda Eatherton| March 13, 2019

I was recently asked to speak to a large gathering of agricultural leaders in Australia about creating social license, or earning reputation by permission, for their industry. The concept of social license is not new. The concept was born out of the movement calling for corporations and organizations to reconcile business decisions and behaviors equally […]

Easy to Criticise – Harder to Get It Right

by John Bailey| April 21, 2017

Now that the dust is settling on the United Airlines saga, what else is there to say about this latest example of the power of unhappy customers armed with smartphones to turn a badly-handled service issue into a full-blown reputation firestorm? This one ticked all the boxes, with screaming headlines, stern editorials, social media memes, […]

Five Principles to Improve Your CSR Efforts

by Mindy Rubinstein| February 22, 2016

As we prepared our third CSR Report, which published today, I found myself reflecting on just how far we’ve come since Ketchum embarked on a journey to make a difference in our communities, and  the lessons we’ve learned along the way. It also made me think about what we intend to do in the future […]