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Posts:Corporate Reputation
Easy to Criticise – Harder to Get It Right
by John Bailey | April 21, 2017
Now that the dust is settling on the United Airlines saga, what else is there to say about this latest example of the power of unhappy customers armed with smartphones to turn a badly-handled service issue into a full-blown reputation firestorm? This one ticked all the boxes, with screaming headlines, stern editorials, social media memes, […]
Five Principles to Improve Your CSR Efforts
by Mindy Rubinstein | February 22, 2016
As we prepared our third CSR Report, which published today, I found myself reflecting on just how far we’ve come since Ketchum embarked on a journey to make a difference in our communities, and the lessons we’ve learned along the way. It also made me think about what we intend to do in the future […]
The DNA of a Successful Corporate Giving Program
by Julie Ferriot | February 23, 2015
International Corporate Philanthropy Day, a day designed to build awareness of corporate-community partnerships and inspire businesses to engage in philanthropy, is the perfect time to celebrate the CSR work done by companies and communities that contribute to positive world change. From supporting literacy programs in Africa and Asia to local community volunteer programs around the […]
The 3 Essentials of a Great Agency
by Anna Chekhomova | December 3, 2014
As my six-year anniversary at Ketchum Maslov came and went, I began thinking about what has really inspired me at the agency over the years, and what exactly makes an agency stand out from the pack. While there are countless things that I believe can make any company a great place to work, there are […]
Ketchum Social Responsibility Swarms Over East London
by Alastair McCormick | October 28, 2014
I recently spent time clearing, digging and weeding the garden at the Goldsmiths Community Garden in Hackney, East London. By the time we finished, my legs, arms and back ached, but in the best possible way. When I tell my friends, they can’t quite believe it: “Hang on, your company paid you to go gardening […]
Sustainability: How to Tell Your Story
by Laura Sutphen | October 15, 2014
Sustainability reporting has become the go-to method for organizations looking to provide insight and data on environmental and social enterprises. The question is how to take actions and good works and tell a cohesive story to showcase your efforts. Over the last five years, the audience for these reports has broadened, the mandate for companies […]
