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A screengrab showing participants in the panel chat

Is Yours an Inclusive Brand? How Communicators Can Make a Difference

by Mike Doyle| June 30, 2022

Representation matters.   That was the overarching theme of a Pride communications panel on inclusive brands that I had the privilege of moderating for 150+ Ketchum employees earlier in June, part of a month-long Pride programming series at the agency.   As communications consultants, we have an opportunity – a mandate, really – to counsel our […]

wall street statue of girl facing down bull

Does Corporate America Have the Fortitude for True DE&I?

by Maxine Enciso, Gur Tsabar and Michelle Abtahi| June 21, 2022

In the wake of the 2020 police murder of George Floyd, which reignited a national reckoning on racial justice, corporations and brands were seemingly quick to answer the calls for greater transparency and accountability. One organization after another announced wide-ranging social justice and diversity, equity and inclusion (DE&I) commitments, promising a sea change. But only […]

Neon sign that says “eat what makes you happy.” 
Woman holding phone in one hand and grasping her hair with other hand appears stressed looking at grocery store shelves

2022 Inflation: How It Affects Businesses, Politics and Regulations

by Alec Varsamis| May 19, 2022

Inflation is making its mark on Americans. And it’s not a pretty picture. The Consumer Price Index (CPI) remained near 40-year highs in April, hitting an annual increase of 8.3% while inflation adjusted earnings for workers decreased 2.3% year over year. Looking only at food prices, this category rose 9.4% annually, second only to energy […]

To Engage or Not: Responding to Issues Outside Your Business

To Engage or Not: Responding to Issues Outside Your Business

by Tamara Norman and John Bradbury| April 19, 2022

This story was originally published on CommPRO.biz. Your response to issues outside your core business is still a business decision. So treat it like one. Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, some stakeholders, who expect they […]

President Biden’s State of the Union Address Shines Spotlight on Corporate America

President Biden’s State of the Union Address Shines Spotlight on Corporate America

by John Bradbury| March 2, 2022

President Biden addressed Congress yesterday in his first State of the Union address. The speech, whose tagline is “building a better America,” comes as the country enters year three of the pandemic, grapples with rising inflation and faces a geopolitical confrontation with Russia. In a show of support for Ukraine at the top of his […]