News + Views
Posts:July 2019, Consumer Marketing
5 Things Your Brand Can Do to Enhance Consumer Trust
by Daniel Stillman| July 30, 2019
By now you have seen pictures of people who you follow on social media using the photo editor app, FaceApp, to age themselves as part of the recent #AgeChallenge that over 150 million people have now taken part in. The social media challenge prompted people to use the app’s “old age” feature to edit their […]
VidCon 2019: Twitch, TikTok & the future of IGTV
by Nataja Lutkenhouse| July 25, 2019
What started in 2010 as small online video conference with 1,400 attendees has quickly turned in to a global phenomenon. VidCon US, VidCon Australia and VidCon London are now arguably the world’s largest event for fans, creators, brands, and executives to come together as a community and build on their passion for digital video content […]
National Intern Day: diving head first into a world of possibilities
by Alyssa DeShields| July 25, 2019
It was 8:30pm EST on a Wednesday when I got the call from Human Resources informing me that I was chosen to be a Ketchum Summer Fellow. The months that followed this incredible news were probably the fastest of my life. Before I knew it, I was a graduate of The Ohio State University (Go […]
ColorComm 2019: build more inclusive workplaces
by Jocelyn Jackson| July 24, 2019
This year – as in many other years – Ketchum is proud to sponsor the 2019 ColorComm Conference. “#C2Miami” is poised to once again bring together an intimate group of over 500 multicultural, professional women in communications to address the most relevant issues impacting our culture and society. Over the course of three days, July […]
Tokyo 2020: 5 reasons to set your countdown clock
by Danielle Dussault| July 23, 2019
The countdown is officially on. With less than a year to go until the Olympic Games Tokyo 2020, there’s a lot to look forward to as athletes, coaches, families, and sponsors head back to Asia. Let’s take a look at the top five reasons to set your countdown clock and gear up for the Games… […]
Weathering the Storm: Is Your Hurricane Communications Plan Strong Enough?
While summer ushers in plenty of sunny days, family vacations and extended school breaks — it also brings with it a less-welcomed moment in time — hurricane season. And although the National Oceanic and Atmospheric Administration is predicting a “near-normal” season for 2019, with two to four major hurricanes, the landfall of Hurricane Barry earlier […]
