Posts:June 2014, Consumer Marketing

Cannes Lions 2014: A Moment in the Sun for PR, with ICCO Leading the Way

by David Gallagher| June 21, 2014

One of the best lines I heard this week in Cannes, where the 2014 International Festival of Creativity still rages on, was a comparison between winning campaigns and haute couture fashion shows: what takes gold is like a new season’s line-up . . . sometimes impractical, often flamboyant but inevitably influential on mainstream tastes and trends. How […]

If …

by Petra Sammer| June 17, 2014

If a single Scarecrow is able to teach kids to care about what they eat and to spark a conversation about food, it deserves a Grand Prix at the 2014 Cannes Lions.

World Passion

by Fernando Neves| June 13, 2014

The World Cup is the single greatest sports competition on the planet. This year, host country Brazil – my hometown and where soccer reigns – will be looking to win its sixth title on it’s own home pitch. But the World Cup goes far beyond sport; it’s a marketing machine uniting people from diverse cultures […]

The Evolution of Man

by Bill Reihl| June 13, 2014

With Father’s Day just around the corner there has been much talk about the evolution of the modern man and today’s dads. So who is the modern man and what does he want? We were curious too since much of our work and many of Ketchum’s clients focus on the male consumer.  So we asked […]