Posts:April 2014, Consumer Marketing

Why Supermarkets Are About to Feel Weirder

by Prita Das| April 14, 2014

When was the last time you went into a big supermarket and the cashier knew your name? Chances are, it just hasn’t happened, most likely because we expect anonymity when we’re shopping face-to-face. However, that expectation changes when we’re online. Thanks to the marvelous, increasingly affordable amplifying devices we carry (otherwise known as smartphones), we expect […]