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Posts:March 2014, Consumer Marketing

Go Local or Go Home: Keeping an Eye Out for Localization at SXSW

by Paul M. Rand| March 7, 2014

More than 30,000+ digital and social brethren – including more than 30 Ketchum and Zocalo Group colleagues – will descend on Austin for SXSW Interactive 2014. As I look at the ever-expanding collection of speakers, panels, events and parties, I don’t get the sense there will be any breakout “2014 SXSW was the year of […]

New Nutrition Labeling Changes Could Have Big Implications for Marketing and Communications Professionals

by Jaime Schwartz| March 6, 2014

The overwhelming attention given to the Food and Drug Administration’s announcement of the proposed changes to the Nutrition Facts Label in the United States last week was not surprising. Relatively unchanged since it was introduced 20 years ago, the label is often criticized for being too complex and this “makeover” aims to simplify it and […]

Ketchum Global CEO Rob Flaherty’s CIPR International Lecture: The End of Illusion

by Brad Simon| March 3, 2014

Last week, Ketchum’s CEO, Rob Flaherty, gave the keynote speech at the annual CIPR International Maggie Nally Lecture at the Palace of Westminster in London – the home of the U.K.’s Parliament. In his speech, Rob spoke of “The End of Illusion,” the shift in power from institutions to individuals, which makes people more difficult […]