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Posts:February 2012, Consumer Marketing

What’s Hot In…. Consumer Marketing

by Kelley Skoloda| February 24, 2012

This post was first featured in The Holmes Report. Every time a recession looms, public relations prognosticators repeat the same conventional wisdom, that cost-conscious brand-builders will shift spending away from advertising and into PR in order to get more bang for their marketing buck. And every time a recession actually hits, marketers fail to deliver […]