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Posts:August 2018, Communications

There’s No Season, But There Is a Reason – The Year-round Wellness Economy

by Christy Salcido| August 29, 2018

With Labor Day weekend quickly approaching, it’s a chance for many of us to recharge and reset. It’s also the symbolic end of summer. While no one follows the age-old rule of “no wearing white after Labor Day” anymore, we do tend to think about our lives by the season. Up next is fall, and […]

Want to create an award-winning campaign? Here are my five steps to success.

by Alexandra Marsh| August 9, 2018

From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]

How Can Purpose Drive Profit?

by Caroline Friedman| August 8, 2018

One in four women in the U.S. struggled to purchase period products within the past year due to lack of income. This issue, unearthed by our U by Kotex partners, served as the catalyst for their founding sponsorship of the Alliance for Period Supplies (APS)—a network of banks that gets period products into the hands […]