Posts:July 2016, Communications

Pokémon GO for Retailers: Turning Gamers into Customers

by Kaitlin Taft| July 21, 2016

Throughout the last week, there have been so many questions about how brands can best capitalize on Pokémon GO, especially within retail locations that are seeing a sudden influx of gamers. Most want to know how to best engage these newfound visitors and create positive buzz (and potentially drive new business).

Pokémon Go: Proof Consumers are Ready for Augmented Reality

by James Berg| July 13, 2016

Around the world, interest in the newly released Pokémon Go game has been so high that user stress periodically stopped the game from working properly. The number of daily active users is already set to eclipse that of Twitter and the internet cannot stop talking about it. So, what does this show us as communications […]