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Posts:June 2016, Communications

The Brexit Vote and Our Vital Role as Counselors

by Rob Flaherty| June 30, 2016

Anytime we are surprised by a sudden, unexpected shift in public opinion it’s an opportunity for us to think about our role as counselors. At our best, communications counselors are sensors of social change, anticipating shifts in societal expectations, able to see around corners faster than most. We are, or should strive to be, experts […]

Breaking Through Barriers to Great Leadership: A KLCM Five Year Worldview

by Rod Cartwright| June 30, 2016

Five years ago, we set out–through our annual Ketchum Leadership Communication Monitor (KLCM) Study–to answer two simple questions: “What does the world think of its leaders?” and “What can those leaders, and the organizations they steer, do to restore confidence? (click to tweet)” Issues that lie at the heart of what we do to help […]

Influencer Relations Has Officially Made it to High School

by Ann Wool| June 29, 2016

As with every new marketing discipline, it takes a few years of trial and (sometimes epic) error before the training wheels are cast aside, and it’s ready to be part of the core communications mix. After attending VidCon 2016 in Anaheim last week, I can say, with confidence, influencer relations has basically hit high school—finding […]

A Former Ad Guy’s Take on PR at Cannes

by Gabriel Araujo| June 22, 2016

A little about myself: My name is Gabriel Araujo, I am 33 years old, from Brazil, and it should be known that I am a creative and restless person. Since the age of 15 I’ve known I wanted to be in advertising. The day I saw the first print ad I created run in the […]

Cannes Most Wanted: Inspiration, Immersion & Whiplash

by Barri Rafferty| June 17, 2016

The Cannes Lions International Festival of Creativity is one the largest and most highly respected global events in our industry. Originally devoted to Advertising, it was recast as a festival and awards program focused on creativity in 2009, elevating the event to a broader celebration of creativity across all forms of marketing communications. With more […]

10 Insights from Mary Meeker’s Internet Trends Report

by Stephen Waddington| June 7, 2016

For media, marketing and public relations professionals, there’s a lot to learn from Mary Meeker’s third annual Internet Trends Report for 2016. Brands as experiences, voice recognition and the overvaluation of print advertising are all highlights from the report. I’ve worked my way through all 200+ pages last weekend—here’s what I spotted (click to tweet)…