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Posts:May 2014, Communications

What Young Lions Can Teach Us Old Cats

by David Gallagher| May 29, 2014

Earlier this year, ICCO helped launch a new feature of the Cannes Lions International Festival of Creativity, the Young PR Lions – a global competition of 28-and-under talent drawn from the world’s leading agencies to solve a pressing communications problem, in real time. This was a calculated risk, but with huge upside. Showcasing the power […]

Managing Your Reputation in an Age of Data Protection

by David Vindel| May 27, 2014

Data protection in the UK and Europe encompassing privacy, technology and reform is one of the most challenging issues corporations are currently grappling with. On the one side legislation is becoming tougher and tougher, with greater fines being issued to offending companies; and on the other hand technology is moving at such a pace that […]

Parody Exemptions to Take Most Brands by Surprise

by Dan Howe| May 27, 2014

Later this year, the government will be making a series of small but important changes to UK copyright law following recommendations made by Professor Ian Hargreaves in his 2011 report. The changes will update the rules to bring them into line with the digital age and one change will allow for parody videos to be […]

Cannes Lions Predictions for PR 2014

by David Gallagher| May 27, 2014

As I write this from cold, grey and wet London, it’s hard to believe that in just a few weeks the world’s marketing and communications geniuses will descend on the sunny South of France in droves for the Cannes Lions International Festival of Creativity. The PR community has been making itself felt at Cannes with […]

Creating a Thriving Content Ecosystem, from Real-Time to Evergreen

by Paul M. Rand| May 23, 2014

We’ve past the end of the beginning of social media. Companies are no longer dabbling in social because it seems like a good idea. Social and digital programs must move the needle on business results if we are to be successful. Yet, less than 8 percent of marketers believe their social programs are achieving the […]

The Future of Leadership Communication is More “Feminine” – KLCM 2014

by Rod Cartwright| May 21, 2014

Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]