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Posts:April 2016, Communications

Reputation by Permission | HealthCare: Earning Permission to Operate

by John Weckenmann| April 29, 2016

Two of the largest healthcare trade associations in the United States recently launched advertising campaigns in an attempt to improve the industry’s reputation. Popular opinion seems to hold that healthcare’s reputation is a bit tarnished. And yet this is happening at a time when the industry (the Pharma sector in particular) is delivering truly impressive […]

Unlock Your Most Powerful Reputation Asset: Your Employees

by Melissa Kinch| April 11, 2016

Many refer to today’s corporate landscape as the “reputation economy,” with consumer decisions becoming increasingly dependent on online reviews and opinion leaders. We believe the same is happening within many corporations, where opinions are being formed not only by a combination of influencers, media, pundits and activists, but also through interactions with a brand’s most […]