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Posts:April 2012, Communications

M2W Conference 2012: Two Topics that took Me by Surprise

by Kelley Skoloda| April 27, 2012

This year’s Marketing-to-Women (M2W) Conference was packed full of research, data, cases and companies that show how marketing-to-women makes great business sense. Not surprising, given it is a marketing-to-women conference. It was even suggested that “marketing-to-women” be called simply “marketing” after a research presentation based on interviews with 20,000 consumers worldwide revealed that women’s purchasing […]

What Presidential Candidates Can Teach Us About Communicating

by Tom Barritt| April 26, 2012

The 2012 U.S. Presidential election is now – for better or worse – essentially a two-horse race, even though the presumptive nominees will not receive official designation for some time.  Let the race begin, and if you didn’t think the primaries were already bordering on reality TV, brace yourself for an onslaught of media exposure, […]

17 Tips to Help Overcome Collaboration Overload

by Robert Burnside| April 24, 2012

If you feel overwhelmed with the number of requests for collaboration, you’re not alone. It’s a current phenomenon caused by a number of factors: the economic downturn in which fewer people are doing more, the rise of social media with everyone in touch with everyone all the time, the mobile devices that keep us in […]

5 Tips for Blogger Engagement

by Jasmine Lyons| April 16, 2012

Blogger outreach might seem like PR 101 but there’s been a recent wave of criticism about PR people happening across the blogosphere – from receiving mass emails to misleading pitches – bloggers are reaching their breaking point. So before you hit ‘send’ on your next pitch, check out these 5 tips for blogger engagement and […]

A Crisis of Leadership… And a Blueprint for Surmounting It…

by Rod Cartwright| April 2, 2012

Last month, I posted that despite the unprecedented scrutiny focused on leaders in 2011, this new era of the intense public microscope was actually an opportunity for communicators, but also a very real responsibility. Helping to put some flesh on the bones of that assertion, Ketchum recently released the findings of a new study – […]