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Posts:March 2014, Communications

How To Become the Next Oreo Without Becoming the Next Oreo

by Jim Lin| March 28, 2014

Thanks to Oreo’s Big Game tweet heard around the world in 2013, social media professionals will never be able to watch a major pop-culture event with their family ever again. Instead, they will be glued to their monitors. Some as lone warriors entrusted with their brand’s reputation for one pivotal night, some as elite members […]

Reflections from the Future on the “End of Illusion”

by Stephen Waddington| March 7, 2014

Ketchum CEO Rob Flaherty delivered the prestigious 2014 Maggie Nally lecture last week at the Palace of Westminster in London, UK. The event was hosted by the International group at the CIPR, the UK’s professional member organization for public relations, in memory of the organization’s first female president, Maggie Nally. The Nally family sponsored five […]

Mobile PR Media Relations Planning Must Do’s

by Tim Weinheimer| March 6, 2014

If your PR plan does not include mobile, your plan is not complete. On the eve of SXSW 2014, I was curious to find out how a handful of media folks plan (or at least hope) to receive information. Hanging at the SXSW press desk and media room, I took an informal poll to find […]

Data Not Devices – Mobile World Congress 2014 Recap

by Richard Botley| March 6, 2014

Held annually in Barcelona, Mobile World Congress is the world’s largest gathering for all things mobile. The Congress is both a meeting place for discussions about the latest mobile trends, as well as an exhibition of new, cutting-edge technology. Amid the 80,000-plus visitors, including more than 3,500 media and analysts who attended this year, the […]

Ketchum Global CEO Rob Flaherty’s CIPR International Lecture: The End of Illusion

by Brad Simon| March 3, 2014

Last week, Ketchum’s CEO, Rob Flaherty, gave the keynote speech at the annual CIPR International Maggie Nally Lecture at the Palace of Westminster in London – the home of the U.K.’s Parliament. In his speech, Rob spoke of “The End of Illusion,” the shift in power from institutions to individuals, which makes people more difficult […]