Posts:February 2014, Communications

Introducing Agile Amplification

by Paul M. Rand| February 28, 2014

In today’s marketing landscape, some degree of channel integration is the expectation in every communications campaign. Tie that to the growing importance of the PESO spectrum of paid, earned, shared and owned channels, and agencies need to be more nimble to address clients’ needs connecting these complementary components. With that, what we’re seeing is the […]

60 Seconds with Ketchum: Language of Influence

by Keith Yazmir| February 27, 2014

Wonder why some of your marketing messages fall on deaf ears? Keith Yazmir, Partner and Managing Director EMEA at maslansky + partners, shares his insight into crafting specific message frames and words that change perceptions and influence decision-making.

Disconnect to Connect? Finding My Way Back Ohm

by Mike Doyle| February 26, 2014

I picked up the February 3rd issue of TIME Magazine at a New York subway newsstand because its cover, “The Mindful Revolution: The Science of Finding Focus in a Stressed-out, Multitasking Culture” was less of a lure and more of a dare. Ironically, I didn’t make time to read it until last night – too […]

I am Not a Wife, I’m a CEO.

by Barri Rafferty| February 3, 2014

Are you a spouse? (Click to tweet) Yes, I was asked that question more than once during the World Economic Forum (WEF) in Davos. In fact, the number of female spouses attending the event makes the 15 percent number of official female attendees seem much larger than it is. (Click to tweet) While bias still […]