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Posts:December 2020, China

Social Commerce in 2021: East Meets West

by Simeon Mellalieu| December 17, 2020

I made a prediction recently in Ketchum’s 2021 Social, Influencer Marketing + Analytics Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and social media content born out of coronavirus lockdowns around the world. But, it also recognizes the increasing prevalence […]