NEWS + VIEWS
Posts:November 2014, Careers and Culture
Four “Be”s to Boost Your Personal Brand
by Serena Cohen| November 25, 2014
Both social and digital have become vital components of any successful brand communications campaign. A company would have to be equally uninterested in growth and reputation to ignore their online presence in today’s technological age. Yet, as a recruiter, I often find that young professionals entering the workforce are ignoring their own personal brands online. […]
PR: Creating And Sharing Ideas The Public Can’t Live Without
by David Gallagher| November 20, 2014
One of the biggest challenges of working in PR is explaining to your parents exactly what it is you do and, in my case, why. The usual definitions fall short, and PR people themselves can rarely agree. Get ten of us in a room and ask what we do, and you’ll get 20 different answers. […]
