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2021 Year in Review: Ketchum’s Most-Read Blog Posts

2021 Year in Review: Ketchum’s Most-Read Blog Posts

by Chris Ditner| December 23, 2021

If 2020 was the Year of Unknowns, 2021 has been the Year of Uncertainty. At times it has felt like one step forward, two steps back. We’ve seen a year marked by the highs of COVID vaccine availability, the reopening of shops and restaurants, the emotional reunions of families, and the evolution of how co-workers […]

Act Now: Four Trends in 2022 Employee Communications

Act Now: Four Trends in 2022 Employee Communications

by Tamara Norman and Lauren Butler| November 9, 2021

How do we keep our most important stakeholders – employees – engaged and enthusiastic brand ambassadors in a prolonged hybrid work environment? Communicating with employees during an evolving Return to Office strategy must change dramatically in 2022.   During AMA’s Coffee Break series, we laid out four trends we are seeing in employee communications that organizations must plan for now. In […]

Show Up. Stand Up. Why Values-Based Leadership is the New Normal

Show Up. Stand Up. Why Values-Based Leadership is the New Normal

by Mike Doyle| November 9, 2021

Looking at the year ahead and the powerful mix of opportunities and obstacles, the real new normal is that there isn’t one. How we as marketers and communications professionals tell our brand stories and showcase values-based leadership is more important than ever.   During AMA’s Coffee Break series, two leaders at Ketchum and I took time […]

Our fears were realized. Women in the workforce have left at alarming rates.

Our fears were realized. Women in the workforce have left at alarming rates.

by Laura Hargrove| October 15, 2021

A year after my post on the difficulties working mothers were facing at the beginning of the pandemic, more women in the workforce than I could have imagined have left. According to a March 2021 U.S. Census Bureau survey, women made up roughly 80% of those who left the workforce at the onset of the […]

Experiencing Job Burnout? How Managing Your Energy Can Help

Experiencing Job Burnout? How Managing Your Energy Can Help

by Wiston A. Rodriguez| September 3, 2021

A recent Ketchum study shows that nearly half of employed Americans (47%) feel more burned out in their job now than at the beginning of the pandemic. Job burnout has been linked to negative outcomes for individuals, teams and organizations, and it is now classified as an occupational phenomenon by the World Health Organization (WHO) […]

Summer Fellows Program 2021: Truly a Fellowship

Summer Fellows Program 2021: Truly a Fellowship

by Emma Britt| July 29, 2021

When applying and interviewing for Ketchum’s Summer Fellows Program, I was curious about the title “fellow.” After completing eight out of the 10 weeks of the program, the origin of the name is clear. A fellow can be defined as a person in the same position, involved in the same activity, or otherwise associated with […]