NEWS + VIEWS
Posts:June 2021, COVID-19
The Tokyo 2020 (Yes, 2020) Olympics Countdown Is on!
by Gabrielle Scheder-Bieschin| June 24, 2021
After a year-long postponement, the Olympic and Paralympic Games Tokyo 2020 are less than a month away. While the journey to get here has been unpredictable, it served as a great reminder of the value we can bring as communications professionals to help our clients gracefully navigate unprecedented scenarios. Here are four lessons that our […]
In-person Media Interviews Are Back (If You’re Prepared)
by Marissa Kandel| June 17, 2021
As COVID-19 restrictions begin to recede, one of the mainstays of media relations is slowly beginning to reemerge: in-person media interviews with journalists. Like most other forms of face-to-face communications in the past year, the “deskside” briefing has been on sabbatical, denying spokespeople and print, broadcast and online reporters from engaging in the more intimate, […]
