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Posts:August 2013, Break Through View

No Details, No Creativity

by George Gu| August 19, 2013

Everyone likes stunning slogans, ground-breaking events and big, break through ideas. However, few people think through the details when speaking of creativity. We pay more attention to details at the execution level, but what is oft overlooked is the importance of details in the creative process. In contrast to my Madison Avenue colleagues, I largely […]

The Journalist and the Creative: An Unlikely Marriage

by Macaela Mackenzie| August 5, 2013

As a (very) recent college grad I was happy to land such a good gig at Ketchum, especially in such a tough economy for job seekers with little to no experience. But as a trained journalist, I was a little hesitant about crossing over to the “Dark Side,” a.k.a. the world of Public Relations.