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Posts:January 2013, Break Through View

Is Insight Essential For Creative Ideas With Impact?

by Karen Strauss| January 22, 2013

Planners and senior marketers debated the source and role of insight in the creative process during a lively webinar on Thursday, January 17, largely agreeing that deep human truths are necessary for sparking ideas with visceral impact. “Do the ‘I’s’ Have It?; Do Great Ideas Depend on Insights for Achieving Impact as a Communicator?” lifted the curtain […]