Posts:June 2011, Brazil
For Women Only
This week, I’m a guest blogger for the PRWeek Insider blog and am sharing some perspectives on several PR topics that have been on my mind lately. In my second post, I talk about the challenge for women to more assertively manage their personal brand and become more vocal in the news for their industries. […]
Integration, 360, BAL . . . Is There an Easier Way to Slice the Pie?
This week, I’m blogging for the PRWeek Insider blog on several timely PR topics. My first post looks at integrating different agencies’ skills and services into one cohesive approach for a client campaign and the related challenges we sometimes experience. I invite you to read the full post here and share your experiences with me.
Cannes Communiqué: And the Winner Is . . .
Turnabout is fair play, they say, and I have to admit it was more than a little satisfying to be on the other side of client presentations for a change. As written earlier, Ketchum served as global sponsor for the Cannes Lions Young Marketers Competition, which saw two-person teams from client organizations from 17 countries […]
Cannes Communiqué: Technology Is the New Creativity
This week, a Ketchum contingent is in attendance at the Cannes Lions Festival of Creativity in southern France, where the global marketing industry has gathered to celebrate what’s working, what’s coming and what’s hot in marketing communications. Here are some on-the-scene reports.While some may think that technology is transforming creativity, the panelists for today’s session […]
A Summer of Creativity
If there’s such a thing as right-brain boot camp, mine just spent a week there. Participating in PR brainstorms, cartooning my first-ever legitimate comic strip to convey a corporate business case, reaching out to students all over the globe to join Ketchum’s crowdsourcing site, Mindfire – these tasks demanded a level of creativity that last […]
Cannes Communiqué: Humankind Brands
This week, a Ketchum contingent is in attendance at the Cannes Lions Festival of Creativity in southern France, where the global marketing industry has gathered to celebrate what’s working, what’s coming and what’s hot in marketing communications. Here are some on-the-scene reports. Quite a number of recent major marketing and advertising conferences have focused on […]