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Posts:May 2014, Book Reviews
Pinterest Opens Up Advertising
by Marshall Maher| May 30, 2014
Capping one of the longest marketing stripteases in Silicon Valley history, scrapbooking site Pinterest is now open for business. As with all popular social networks bereft of advertising and actual non-VC generated revenue, the introduction of advertising is complicated. There are a lot of variables to consider, not the least of which is … at […]
What Young Lions Can Teach Us Old Cats
by David Gallagher| May 29, 2014
Earlier this year, ICCO helped launch a new feature of the Cannes Lions International Festival of Creativity, the Young PR Lions – a global competition of 28-and-under talent drawn from the world’s leading agencies to solve a pressing communications problem, in real time. This was a calculated risk, but with huge upside. Showcasing the power […]
What’s Hot in Wearable Technology
by Rafi Mendelsohn| May 28, 2014
Wearable technology – clothing and accessories that incorporate advanced technology – is a hot topic in the tech world at the moment. Calculator watches defined this category in the 1980s. Fast-forward two decades later and this field is being driven by a revolution in computing power that allows technology to become increasingly accessible, usable and, […]
Social Media Personalization Series: LinkedIn
by Katherine Watier Ong| May 28, 2014
It’s time to put on your business suit and get to know LinkedIn, the focus of the latest installment in our social media personalization series. When I first started researching how social media sites were personalized for end users, I was horribly naive. I knew Facebook was a bit creepy (you could guess that based […]
The Campaigning Challenges of a Future EU Referendum
by Jordan Campbell| May 27, 2014
UKIP Leader Nigel Farage’s comments on the back of his party’s successful EU election campaign, in that it was “the biggest change in politics for 100 years”, may have sounded at first hearing as a slight overstatement, however on closer examination, Farage’s comments are not far off the mark. UKIP has undeniably disrupted the UK […]
Managing Your Reputation in an Age of Data Protection
Data protection in the UK and Europe encompassing privacy, technology and reform is one of the most challenging issues corporations are currently grappling with. On the one side legislation is becoming tougher and tougher, with greater fines being issued to offending companies; and on the other hand technology is moving at such a pace that […]
