I made a prediction recently in Ketchum’s 2021 Social, Influencer Marketing + Analytics Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and social media content born out of coronavirus lockdowns around the world. But, it also recognizes the increasing prevalence […]
I believe above all else, communicators are storytellers—whether that’s developing strategic, data-driven, insights and sound crisis counseling, or new creative ideas designed to push boundaries and products to market. And as individual practitioners, I also believe that our personal backgrounds are one of the most important elements that influence the way we tell stories. What […]
How the expanding world of e-commerce shopping festivals is changing the global retail landscape. November has long been a critical month in the retail calendar. Now, thanks to global inventiveness and e-commerce, the November shopping frenzy is being reinvented, amplified and replicated to deliver an online retail shopping festival for every month of the year […]
The greatest obstacle for women reaching top positions seems to have a cultural basis and apply differently depending on where you live in the world. In a recent trip to the Summer Davos World Economic Forum conference in Dalian, I heard a presentation in which the Director of Women’s Studies at the Institute of China, […]
As Asia’s foremost global business conference, the 7th “Summer Davos” of the World Economic Forum in Dalian offered valuable insights into China’s way forward, the new leadership’s economic policies and a sneak preview of trends that will have an impact on our business and our clients.
I will admit for someone who often travels I was a bit nervous preparing for my visit to China. However, after being on the ground in Beijing for 3 days and now heading to Dalian for the World Economic Forum Annual Meeting of the New Champions, I can honestly say there was no need to […]
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