News + Views
Posts:March 2021, Amsterdam
How Financial Services Can Better Invest in Women
by Becca Cooper| March 29, 2021
When Equal Pay Day in the U.S. falls on the final week of Women’s History Month a year into an economic crisis that has affected women disproportionately more than men … well, there might just be a few things to talk about. Especially when it comes to the financial services sector, which historically has lagged […]
Five Communications Strategies That Will Outlast the Pandemic
by Bill Zucker| March 25, 2021
The one-year anniversary of the near-global shutdown for COVID-19 has been a moment to reflect: on lives lost, on the promise of medical science and on a year of resilience. It’s also been a time to look ahead at how changes in our lives will impact business, the workplace and the role of communications. Executives […]
Popping the Big-City Bubble: Moving Back Home During Lockdown
Today is the anniversary of the first UK COVID lockdown. It’s also a moment to reflect on learnings from the past year we can apply to a post-pandemic world. Some apply to the way we interact with our clients and teams, but others are reflective of the changes we’ve made in our daily lives. For […]
Top Tips Towards Client-Agency Nirvana
by Camilla Dormer| March 19, 2021
I recently returned to Ketchum, and agency, after eight years client-side. It’s felt like a coming home in many ways, especially since Ketchum gave me my very first break in PR, back in the late noughties. What I’m especially excited to bring back is fresh perspective of the client experience; eight years as a client […]
One Year in: Embracing and Managing the Changing Workplace
by Tamara Norman and Lauren Butler| March 16, 2021
It’s part science, part spring weather and part wishful thinking: this sense that we’re starting to emerge from the COVID-19 pandemic. The calendar helps reinforce that impression too, because it’s been a year since we shut down, and our brains like round numbers. In truth, we have more care and precautions ahead. But the anniversary […]
Get Comfortable Being Uncomfortable with Workforce Diversity Data
by Maxine Enciso and Gur Tsabar| March 10, 2021
Over the past several months, you may have seen headlines in top-tier business media about companies releasing workforce diversity data. In some instances, these companies shared the data in tandem with new representation commitments. Some companies have boldly connected their commitments to executive pay and bonuses, while others are investing in their employees by focusing […]
