NEWS + VIEWS

by Dean McBeth| September 28, 2012

Some of the best and brightest talent in the world of digital marketing and communications spend an inordinate amount of time building PowerPoint decks to sell through ideas to our clients and the brands they work on. At the same time, otherwise well-educated and skeptical marketing professionals are ordering up a “viral” this and an […]

by Ryan Shell| September 26, 2012

If you’re a long-time blogger you, at some point, have inevitably looked at a blank document on a computer screen and thought to yourself, “I have no idea what I’m going to write about.” And if you’ve never been a blogger it’s likely you haven’t even fathomed the idea of, you know, sharing your thoughts […]

by Katherine Watier Ong| September 25, 2012

If your focus is to insure that your posts are being found online, then I’m sure you’re familiar with rel=author? Well if your answer is no,  it’s OK. I’m here to explain and show you how you can quickly and easily implement the rel=author tag. Here’s why Rel=author is Important Now before I lose you […]

by Ferenc Koszorus| September 14, 2012

Linkspotting is comprised of the most talked about and interesting stories on the Web picked by members of Ketchum’s Social Media and Digital Teams around the world. Twice a month, we sort through all of the links we’ve shared internally and then share the top links with you in this post. Enjoy!