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Posts:September 2012, Communications

Aligning the Importance and the Implementation of Social Media Tools in Communications

by Editor| September 27, 2012

Although the digital evolution and social media communications that were borne out of it are hardly novel concepts, this area still makes the list of top five trends that are considered to be the most important challenges by European communication professionals in 2012. In the European Communication Monitor’s longitudinal analysis of how the burgeoning importance […]

One Reason Why Developing Blog Topics is so Hard

by Ryan Shell| September 26, 2012

If you’re a long-time blogger you, at some point, have inevitably looked at a blank document on a computer screen and thought to yourself, “I have no idea what I’m going to write about.” And if you’ve never been a blogger it’s likely you haven’t even fathomed the idea of, you know, sharing your thoughts […]

Two Steps Forward, One Step Back

by David Gallagher| September 21, 2012

Two steps forward, one step back. That’s how it often feels in some communications departments today. You get most of the budget you need, but not all. You’re able to establish a firm ROI on your recent campaign, but someone on the board still wants to know the advertising equivalent. Or you establish reputation as […]

The Inside is Out, The Outside is In

by Editor| September 18, 2012

This post first appeared on BU’s College of Communication COM blog. Public relations is more important, more valued and more integral to an institution’s success than ever before. Ketchum’s Chairman, Ray Kotcher, worked over the years to drive the increasing centrality of the field-overseeing its evolution from information to strategy, from press releases to reputation […]

The Communications Field Confronts Evolving Ethical Standards

by Editor| September 13, 2012

Of late, the communications field has been seeking out new rules and standards to acclimate itself to the challenges and complexities brought about from evolving ethical standards. In other words, while certain scenarios in our business may technically be legally permissible, they can simultaneously be morally or ethically questionable. Research from the European Communications Monitor […]

Why ‘Polyphony’ May Be The New Black In Communications

by David Gallagher| September 6, 2012

This is this first of a five part series on the European Communications Monitor (ECM), sponsored by Ketchum.  The ECM is one of the largest surveys of communications professionals in the world, run by the European Public Relations Education and Research Association (EUPRERA), the European Association of Communication Directors (EACD) and Communication DirectorMagazine, drew data from […]