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Posts:September 2011, Message Delivery and Presentation

10 Proofing Survival Tips

by Karen Strauss| September 26, 2011

When I see the published version of something I’ve worked on — whether it’s a book, brochure, website or newsletter — I never experience that delicious little frisson of excitement that should accompany all new things. Instead, I feel dread. Where are the mistakes? What’s the client or boss going to hate? What could have […]

A Checklist for ‘Executive-Ready' Writing

by Calmetta Coleman| September 14, 2011

A Ketchum account manager recently asked me to provide her account team with some tips on what she called “executive-ready” writing. Her main goal was to ensure that any document the team produced — from PR plans to e-mail messages — was written in a way that could be quickly read and understood by the […]