News + Views
Posts:August 2016, Social Media
The 4 Biggest Challenges Brands Face on Snapchat: Conquered
by Kelsey Fleury| August 30, 2016
With 100 million users and 400 million snaps a day, it’s no wonder brands are turning to Snapchat to connect with consumers. The social networking platform allows brands to connect and interact with an audience in real-time by posting engaging content. However, with these perks come even greater obstacles. Below are, in my opinion, the […]
How Facebook at Work is Changing the Workplace
by Stephen Waddington| August 16, 2016
We recently rolled out Facebook at Work at Ketchum. The technology is easy; we’re familiar with it already as it mirrors Facebook. Driving adoption, on the other hand, is the far more exciting and challenging piece. I’m not going to tell you Facebook at Work is a silver bullet for internal communication, but it is […]
Oh Snap! Five Ways Brands Can Leverage Instagram Stories
Instagram dropped a metaphorical vomit rainbow on Snapchat Tuesday with the launch of Instagram Stories, IG’s answer to Snapchat’s wildly popular “self-destructing” photo and video sharing platform. If Picasso were still gracing us with his genius, he might amend his most famous quote to read, “Good artists copy, great artists steal, and the best social […]
Put on a Happy Face
by Thomas Barritt| August 3, 2016
Before the emoji there was the facial expression. And while there’s no denying the emoji is on trend with the global obsession over social media, the facial expression still ranks as the most powerful tool on the planet to convey ideas and emotions and connect a speaker to an audience. I’m paying a lot more […]
