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Posts:July 2015, Public Relations

Why the WHY Matters: Unleashing the Full Potential of Big Data

by RP Kumar| July 28, 2015

Consumer Insights have evolved from an intuitive, gut-based, “trust me” kind of discipline to a data-led, rational and programmatic one. It’s a welcome development, but there’s also a problem … Big Data has been hijacked by incrementality. It’s being used primarily in analyzing what is happening, in order to do “more of this” or “less […]

Influencer Identification: How To Make the Right Choices For Your Program

by Dan Hindin| July 27, 2015

While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming. And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest […]

#BlogHer15: A Call to Action!

by Kelley Skoloda| July 24, 2015

With a #1 trending topic on Twitter, a parade of celebrities, incredible energy from thousands of bloggers and a robust set of sponsors wooing social influencers – BlogHer15: Experts Among Us delivered what I’ve come to expect from one of the biggest moments of the year in the blogosphere. The content was based primarily on […]

5 Ways Seasoned Pros Are Changing With The Times

by David Gallagher| July 23, 2015

A few days ago I posted some thoughts on how a new generation of PR professionals is raising the bar for us all, and it’s gotten some nice traction. Particularly from those just starting out in their careers — grateful, as one put it in a private Tweet, “not to be completely dissed.” However, in the […]

Camp Ketchum: The Future Is in Talented Hands

by Peter Otten| July 22, 2015

I recently had the privilege of being one of two Head Counselors at Camp Ketchum. This year the training program for 80 of our brightest professionals was held in my home country, Belgium, in an old but stunningly renovated locale, Abbaye de la Ramée. In 2002, I had the pleasure of being a Camper myself. […]

The PR Youth of Today Has Evolved

by David Gallagher| July 21, 2015

As Seen In…PRMoment At the age of 25 I was all about having fun. I’d landed a decent job at an NGO in Washington, but I figured I had all the time in the world to build a proper career. In fact, it probably wasn’t until my mid-30s that I really knuckled down at work. […]