bulbAsset 2
filters

Posts:July 2015, Message Delivery and Presentation

Influencer Identification: How To Make the Right Choices For Your Program

by Dan Hindin| July 27, 2015

While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming. And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest […]