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Posts:July 2014, Message Delivery and Presentation

Say It With Cupcakes.

by Gene Chui| July 25, 2014

It was widely reported this week that NBA superstar LeBron James delivered a batch of cupcakes to all of his new neighbours in an apology for the commotion caused by his recent move to Cleveland. Devised especially for The LeBron James Family Foundation and delivered by teams from Baker Boulevard Decadent Desserts, two types of […]

Google Wants You to Distribute More Relevant Press Releases

by Paul M. Rand| July 8, 2014

Marketers and communicators seem to be asking the same question after Google once again updated its Panda algorithm: “Will this affect how many people see my press releases?” The simple answer is that it determines how effective your communications are. Panda was first released in February 2011 with the intention of lowering the rank of […]