Posts:July 2010, Possibilities

Moving Beyond Brainstorms

by Petra Sammer| July 12, 2010

Everyone knows it. Everyone feels it. And creative guru Edward de Bono said it recently in Werben & Verkaufen, a German advertising and communication trade magazine: “Brainstorms are outdated. They are useful to exchange opinions, but they don´t produce a single new idea.”   Surprisingly, some studies show that brainstorms can be one of the […]