NEWS + VIEWS
Posts:June 2021, Retail
Retail Influencers and the Power of Personalization
by Kelsey McGovern| June 10, 2021
Clothing stores curate “we think you’ll love” product recommendations. Retail apps offer personalized greetings. Beauty retailers introduce individualized skincare regimens based on preferences. Customers have grown to expect and desire personalized experiences from their favorite retail brands. Guess what? The same holds true for influencers. Interested in how you can transform an interaction with an influencer […]
Summer Sales Events: The Big Picture for Retailers
Ah the rites of summer in America: the first sign of glowing fireflies; the enticing aroma of your neighbor grilling steaks; that first, glorious beach trip of the season — and now, the summer sales event. Since entering the picture in 2015, this new warm-weather ritual has significantly altered the U.S. retail landscape. Changing the […]
