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Posts:June 2020, COVID-19

Broader Access to Wellness May Be a Rare Bright Spot in the Age of COVID-19

by Bryan deCastro and Ariana Macrina| June 29, 2020

COVID-19 has made us rethink a lot of behavior: mobility, socialization, spending habits—the list goes on. But perhaps one of the biggest shifts is the way we view and act on our health and well-being. From wearing a mask to protect the health of others to boosting our own immune systems at home, each day […]

Back to School but Not Back to Normal: How Brands Can Help Families in an Uncertain Season

by Lauren Sugarman| June 23, 2020

Brands normally spend June readying to launch the $80 billion back-to-school marketing season. But as we see from Instagram feeds filled with virtual graduations and “last day of (quarantine) school” photos, 2020 is not a typical year. While the CDC has issued some guidance for reopening schools, the back-to-school season will look very different across […]

Reopening Is a Golden Opportunity for Grocers 

by James Peters| June 17, 2020

I have a confession to make: When I go shopping, I drive past one grocery store to get to the one I prefer. During the global pandemic, I’ve gone from delivery to curbside pickup to venturing back in-store as I like to choose my own grapefruits, green beans and cuts of meat.   Between virus anxiety, an increased focus on well-being, navigating shortages and changing our buying […]

Report: How Travel Influencers are Shifting Gears Amid COVID-19

by Amanda Gadaleta (she/her/hers)| June 16, 2020

Among the many professionals stuck at home during COVID-19 have been travel influencers, whose livelihoods depend on the ability to visit new places and share their experiences with their communities. As the pandemic continues to shape the future of how we travel—and who we depend on to inspire that travel—these influencers have been recalibrating their […]