Filters

Posts:June 2016, Public Relations

Influencer Relations Has Officially Made it to High School

by Ann Wool| June 29, 2016

As with every new marketing discipline, it takes a few years of trial and (sometimes epic) error before the training wheels are cast aside, and it’s ready to be part of the core communications mix. After attending VidCon 2016 in Anaheim last week, I can say, with confidence, influencer relations has basically hit high school—finding […]

A Former Ad Guy’s Take on PR at Cannes

by Gabriel Araujo| June 22, 2016

A little about myself: My name is Gabriel Araujo, I am 33 years old, from Brazil, and it should be known that I am a creative and restless person. Since the age of 15 I’ve known I wanted to be in advertising. The day I saw the first print ad I created run in the […]

Let’s Make a Movie: Live at Cannes!

by Marcus Peterzell| June 21, 2016

When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]

Cannes Most Wanted: Inspiration, Immersion & Whiplash

by Barri Rafferty| June 17, 2016

The Cannes Lions International Festival of Creativity is one the largest and most highly respected global events in our industry. Originally devoted to Advertising, it was recast as a festival and awards program focused on creativity in 2009, elevating the event to a broader celebration of creativity across all forms of marketing communications. With more […]