Posts:June 2016, Digital Strategy
Influencer Relations Has Officially Made it to High School
As with every new marketing discipline, it takes a few years of trial and (sometimes epic) error before the training wheels are cast aside, and it’s ready to be part of the core communications mix. After attending VidCon 2016 in Anaheim last week, I can say, with confidence, influencer relations has basically hit high school—finding […]
Let’s Make a Movie: Live at Cannes!
by Marcus Peterzell| June 21, 2016
When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]