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Posts:June 2016, Culture and Trends

The Brexit Vote and Our Vital Role as Counselors

by Rob Flaherty| June 30, 2016

Anytime we are surprised by a sudden, unexpected shift in public opinion it’s an opportunity for us to think about our role as counselors. At our best, communications counselors are sensors of social change, anticipating shifts in societal expectations, able to see around corners faster than most. We are, or should strive to be, experts […]

Influencer Relations Has Officially Made it to High School

by Ann Wool| June 29, 2016

As with every new marketing discipline, it takes a few years of trial and (sometimes epic) error before the training wheels are cast aside, and it’s ready to be part of the core communications mix. After attending VidCon 2016 in Anaheim last week, I can say, with confidence, influencer relations has basically hit high school—finding […]

Let’s Make a Movie: Live at Cannes!

by Marcus Peterzell| June 21, 2016

When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]