Filters

Posts:June 2016, Cannes 2016

Meet the CMOs of Tomorrow: The Cannes Young Lions Marketers Competition

by Barri Rafferty| June 24, 2016

17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to win a prestigious Gold Lion. Ketchum has sponsored the Cannes Young Lions […]

A Place for VR and IRL at the Beach and at the Communications Table: Ketchum Launches Ketchum VR

by Barri Rafferty| June 24, 2016

From the beaches of Cannes for the Cannes Lions Festival this week, to the beaches of Rio for the upcoming Olympic Games, this summer brands will turn out more VR content than ever before. In fact, Deloitte Global projected VR will hit $700m in hardware sales in 2016, with roughly 2.5 million VR headsets and 10 million […]

Fishing For Your Sole

by Karen Strauss| June 23, 2016

Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all, no matter our age, hoping to snare a big […]

A Former Ad Guy’s Take on PR at Cannes

by Gabriel Araujo| June 22, 2016

A little about myself: My name is Gabriel Araujo, I am 33 years old, from Brazil, and it should be known that I am a creative and restless person. Since the age of 15 I’ve known I wanted to be in advertising. The day I saw the first print ad I created run in the […]

Let’s Make a Movie: Live at Cannes!

by Marcus Peterzell| June 21, 2016

When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]

Virtually Nothing is Impossible at Cannes

by Tera Miller| June 20, 2016

It’s early in the week at Cannes, and the unusual quiet has given me time to take in the sights and activities before the true madness begins.