Posts:June 2014, Public Relations

Cannes Lions 2014: A Moment in the Sun for PR, with ICCO Leading the Way

by David Gallagher| June 21, 2014

One of the best lines I heard this week in Cannes, where the 2014 International Festival of Creativity still rages on, was a comparison between winning campaigns and haute couture fashion shows: what takes gold is like a new season’s line-up . . . sometimes impractical, often flamboyant but inevitably influential on mainstream tastes and trends. How […]

The Creativity Behind the Curtain

by Petra Sammer| June 19, 2014

Coming to Cannes and being inspired by the award-winning work – more than 1,000 Lions in 17 categories – is like diving into the deep end of a giant pool full of options and opportunities. You emerge with a new idea of what´s possible and how far you can go. Every winner at this year’s […]

About to be “Scene@Cannes”: Episode 3

by Brad Simon| June 18, 2014

Ketchum’s Scene@Cannes interview series continues with some winning Cannes Lions guests—bronze Young Lions winners Pepita Adelman and Doris Christina Steiner. Hear what they had to say about the Young Lions competition in our latest interview installment.     Follow our Cannes adventures by viewing our Scene@Cannes social stream here.

About to be “Scene@Cannes”: Episode 2

by Brad Simon| June 17, 2014

Kat Gordon, Founder of The 3% Conference talks about women and creativity in the latest installment of Ketchum’s Scene@Cannes interview series. Follow our Cannes adventures by viewing our Scene@Cannes social stream here.

If …

by Petra Sammer| June 17, 2014

If a single Scarecrow is able to teach kids to care about what they eat and to spark a conversation about food, it deserves a Grand Prix at the 2014 Cannes Lions.

PR Lions: Exchanging Clippings for Real Conversations

by Petra Sammer| June 16, 2014

After more than 20 years with Ketchum, I thought I knew a lot about international work. How naive I was. Serving on the PR jury at Cannes Lions, I had the pleasure of seeing more work from every corner of the world in five days than I have in my entire career. That’s the beauty […]