The World Cup is the single greatest sports competition on the planet. This year, host country Brazil – my hometown and where soccer reigns – will be looking to win its sixth title on it’s own home pitch. But the World Cup goes far beyond sport; it’s a marketing machine uniting people from diverse cultures […]
With Father’s Day just around the corner there has been much talk about the evolution of the modern man and today’s dads. So who is the modern man and what does he want? We were curious too since much of our work and many of Ketchum’s clients focus on the male consumer. So we asked […]
With the Cannes Lions Festival starting in just a few days, the question on everyone’s minds is how to win a Lion. Jury members cannot be bribed – even with a fine rosé – but there’s nothing wrong with sharing a few hints on what every judge is looking for. We are using four criteria […]
The caricature of a typical Canadian is hockey-mad and polite to a fault, but that image – true or not – may change when the world’s toughest anti-spam law comes into effect in Canada on July 1. No more Mr. Nice Canuck. The relationship between Canada and the U.S. has been so cozy for so […]
There may be three weeks to go until the Cannes Lions International Festival of Creativity begins, but in my role as PR Lions juror, it’s already well underway. My fellow jurors and I are in the middle of pre-judging 300 individual entries – so if you see an agency person become physically ill from the […]
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