Posts:June 2011, Research and Measurement

Researchers Have All the Fun: Thoughts on AMEC's Lisbon Measurement Summit

by Ben Levine| June 17, 2011

Last week, I, along with several of my Ketchum colleagues from the U.S., U.K., Spain, Germany and South Africa, had the pleasure of convening in Lisbon for the 3rd European Summit on Measurement by the International Association for the Measurement and Evaluation of Communication (AMEC). The main purpose of the summit was to build off of the […]