News + Views
Posts:May 2019, Gen Z
APAHM: My Immigrant Mother’s Perspective on Life as an Asian American
I believe above all else, communicators are storytellers—whether that’s developing strategic, data-driven, insights and sound crisis counseling, or new creative ideas designed to push boundaries and products to market. And as individual practitioners, I also believe that our personal backgrounds are one of the most important elements that influence the way we tell stories. What […]
AMEC 2019: Data is a journey, not the destination!
That seemed to be a key theme at this year’s AMEC Global Summit. This past week, AMEC – the International Association for the Measurement and Evaluation of Communications – hosted its annual Summit and Awards in Prague. It was two full days of learning, sharing and networking across a wide array of measurement-related topics with […]
F8 2019: Facebook’s Annual F8 Conference At-a-Glance
The following post was created by Jarrad Blyth, Valerie Pritchard, Ann Louise Wilcox, and Emily Cooper. Facebook’s annual F8 conference recently took place in San Jose, CA. While typically a developer-focused event, this year’s F8 was used as an opportunity for Facebook to move away from its recent scandals by launching new products and capabilities […]
Watch #DemThrones
by Tony Balasandiran| May 17, 2019
At this time in human history, there are two types of people in this world. Those who religiously watch Game of Thrones. And, those who have never seen it. While we are as much at odds as the humans and White Walkers, we somehow coexist in a world in which the former group is talking […]
Sports Betting in America: Year One of Legalization Sets the Stage for a Full-Court Press
by Shawn McBride| May 15, 2019
Tuesday, May 14 marked one year since the Supreme Court of the United States lifted the federal ban on sports betting in the U.S. and turned it over to individual states to determine its legality at their level. In that time, and as a reminder that the legislative wheels turn slowly at all levels of government, […]
Late Night Show Brand Integrations: What you need to know
by Courtney Nally and Erin Hanley| May 14, 2019
Brands love late night television—Carpool Karaoke—yes please! Fallon and Think Fast-done! And who doesn’t love Jimmy Kimmel’s sidekick Guillermo?! But before you dive in here, there are five elements to keep in mind before the integration even begins…
