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Posts:April 2022, Corporate Reputation

To Engage or Not: Responding to Issues Outside Your Business

To Engage or Not: Responding to Issues Outside Your Business

by Tamara Norman and John Bradbury| April 19, 2022

This story was originally published on CommPRO.biz. Your response to issues outside your core business is still a business decision. So treat it like one. Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, some stakeholders, who expect they […]