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Posts:April 2020, Corporate Reputation

The Vital Need to Consider All Stakeholders in COVID-19 Communication 

by Rob Flaherty| April 6, 2020

For many years now, experienced CCOs and agency counselors have appreciated that issuing segmented and conflicting messages to different stakeholders doesn’t work anymore. Fueled by the transparency of social media, what you say to employees had better be consistent with what you say to Wall Street and your customers, and vice versa. Everyone sees everything. […]