NEWS + VIEWS
Posts:April 2016, Social Media
Reputation by Permission | HealthCare: Earning Permission to Operate
by John Weckenmann| April 29, 2016
Two of the largest healthcare trade associations in the United States recently launched advertising campaigns in an attempt to improve the industry’s reputation. Popular opinion seems to hold that healthcare’s reputation is a bit tarnished. And yet this is happening at a time when the industry (the Pharma sector in particular) is delivering truly impressive […]
How to Identify the Right Influencers: The 4S Filter
by Scott Guthrie| April 29, 2016
75% of communications professionals say identifying relevant influencers is their biggest influencer marketing challenge. For good reason: Identifying the most appropriate influencers at scale is a blend of PR skill, collective experience and technological acumen. To help enhance your influencer marketing efforts, I have created a “4S filter” to make the process of finding and […]
Facebook Live for Brands and Organizations
by Stephen Waddington| April 15, 2016
Facebook Live is the hottest new thing since the last hot thing, but how can brands use it to engage with their audiences?
