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Posts:April 2015, Think Europe

Transparency Becoming Harder to Chew for the Food Industry

by Tara Munday| April 28, 2015

The food industry, more than any other consumer sector, is built molecule by molecule on trust, and the harder it is for consumers to get AND UNDERSTAND the information they want, the less likely they are to trust. A new book by Joanna Blythman, Swallow This, clearly shows the challenge ahead. That, in a nutshell, […]

The Science of Sugar: Less Sugar Coating and More Facts Required

by Jordan Campbell| April 28, 2015

Glancing at the headlines you’d be forgiven for thinking that sugar is public menace number one. Sensationalist reporting has nailed sugar as the primary cause of everything from obesity, diabetes and cancer. While we all know that too much of anything can be a bad thing, it is important that sugar is not over demonised […]

SXSW: 6 Ingredients for Brand Success

by Abby Guthkelch| April 28, 2015

1. Perfection faux pas Our work should never be perfect because we’re not. Content that’s polished doesn’t sound human. Strategy that’s static is stale. Buzzfeed champions ‘incomplete’ and evolving content because iteration driven by audience insight is the key to impact.     2. Content is king but contextualised content is president Content is meaningless […]