Posts:March 2019, Uncategorized

Future gazing to 2035: How the Greater Bay Area will change the PR/communications sector in Hong Kong

by Simeon Mellalieu| March 26, 2019

The start of the new year, calendar or lunar, is always time to look ahead to the future. Traditionally, trend forecasting is limited to the next 12 months. So, you might think that looking ahead sixteen years to 2035 may be a bit of stretch. But recently the PRC government in Beijing supported by the […]

Natural Products Expo West: Simple Ingredients Make for Winning Campaigns

by Alison Borgmeyer, MS, RD| March 6, 2019

Natural Products Expo West, the #1 show for natural, organic and purpose-driven brands, is upon us. From trend-spotting and workshops to taste-testing and networking, the show is nothing short of inspiring, which might explain why I’ve been going for more than a decade now.

The Future of PR Analytics 2019: shooting down the silver bullet?

by Fran Cavanagh| March 5, 2019

Should we continue searching for the PR measurement “silver bullet,” that one metric or approach that will let us reliably measure the effectiveness of all of our activities? That’s the question that kicked off and provided the informal theme for much of PRMoment’s 2019 “Future of PR Analytics” event, held at Ketchum’s London office last […]