NEWS + VIEWS

by Paul M. Rand| February 28, 2014

In today’s marketing landscape, some degree of channel integration is the expectation in every communications campaign. Tie that to the growing importance of the PESO spectrum of paid, earned, shared and owned channels, and agencies need to be more nimble to address clients’ needs connecting these complementary components. With that, what we’re seeing is the […]

by Danny Whatmough| February 20, 2014

As you may have seen already, Facebook has rocked the technology and social media world by announcing that it is buying messaging service WhatsApp for $19 billion. As the entire Internet struggles to make sense of the size of the deal and what it all means, we’ve been hunting down the key points that you […]

by Ludi Garcia| February 13, 2014

Online and offline crises share a number of similarities, which means monitoring and a plan based on a prompt and credible response can help companies avoid or minimize a major negative impact. However, the way to achieve this in the online world is challenging. The Internet is a catalyst that breaks the barriers of time […]

by Stephen Waddington| February 7, 2014

Facebook celebrated its tenth birthday this week. Facebook, along with other forms of new media, has changed the business of public relations forever. Happy Birthday Facebook! Here’s what we’ve learned in the last 10 years. 1. Two-way engagement – Public relations is not a one-way street. The profession’s obsession with mainstream media has frequently led […]