Posts:December 2017, Social Media
6 Essential PR Predictions for 2018
by Stephen Waddington| December 20, 2017
I recently took part in a webinar hosted by Cision where we examined some of the most critical challenges, trends and themes facing our industry in the year ahead. Topics ranged from the proliferation of fake news, to the increasing importance of brand integrity (and crisis management) in today’s hyper-connected, and scandal-laden, media landscape. The […]
Does Influencing People Still Matter? More Than Ever.
by Rob Flaherty| December 8, 2017
In a world dominated by algorithms and data, and a diminishing of traditional media’s reach and impact on the general public, does influencing people still matter? I recently had the pleasure of tackling this subject on stage at Web Summit in Lisbon, Portugal with The Economist’s Gady Epstein. My answer: Yes. More than ever. Here’s […]